יצירת CRM
אוטומציות לעסק
חדוה - פזיותרפיסטית
חדווה היא פיזיותרפיסטית תותחית שטבעה בבלאגן ניהולי. היא הריצה שלושה קמפיינים במקביל, אבל ה-CRM שלה (Pipedrive) לא היה מסונכרן והיא נאלצה להזין לידים ידנית ולנחש מאיפה כל לקוח הגיע. בנינו לה מערכת אוטומציה שלוקחת כל ליד מדף הנחיתה, מכניסה אותו למשפך המדויק במערכת ושולחת הודעת וואטסאפ אישית לחימום. התוצאה: אפס עבודה ידנית וחיסכון של 5 שעות ביום.
חסכון נוסף
חסכון נוסף
חיסכון ממוצע של 8 שעות עבודה ביום לצוות.
שלב אחד
אפיון ממוקד
התחלנו ללמוד את מערכת ה-Pipedrive של חדווה וגילינו את הבעיה: הלידים נכנסו בבלאגן רציני משלושה דפי נחיתה שונים, ללא שיוך ברור. הבנו שצריך ליצור הפרדה ברורה כדי שחדווה תדע בדיוק איזה קמפיין עובד לה, ומי הלקוח שעומד מולה עוד לפני השיחה הראשונה.
שלב שני
פיתוח ובנייה
חיברנו את ה"צינורות". בנינו אוטומציה שמזהה מאיזה דף נחיתה הגיע הליד, ומנתבת אותו אוטומטית ל-Pipeline הנכון בתוך המערכת. בנוסף, הכנסנו את עניין התקשורת הראשונית: כל ליד שנכנס מקבל מיד הודעת וואטסאפ שמחממת את הקשר הראשוני, בלי שחדוה צריכה לגעת בטלפון.
שלב שלישי
בדיקות מקיפות
לפני שהתחלנו תנועה אמיתית, וידאנו שאין תקלות. הרצנו טסטים מכל דף נחיתה בנפרד כדי לוודא שכל ליד נכנס בדיוק לתיקייה הנכונה ב-CRM, ושולח את ההודעה המותאמת לאותו קמפיין. רק כשראינו שהמערכת עובדת כמו שצריך, אישרנו עליה לאוויר.
שלב רביעי
הטמעה וליווי
הגשנו לחדווה מערכת נקייה ומסודרת. במקום לבזבז שעות על הקלדת נתונים, היא פותחת את המחשב בבוקר ורואה תמונה ברורה של העסק. המעבר לעבודה אוטומטית פינה לה 5 שעות ביום (!), שמאפשרות לה לקבל עוד מטופלים או פשוט לנוח, בידיעה שהמערכת עובדת בשבילה.
תגית
תגית
תגית
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